### Frameworks > _“Models making is what MIT is about”_ Prof. Winston, during his AI course, summed up the essence of MIT, which has been extremely useful when running a business. It's about having models, which I call frameworks, that allow us to have structured thinking to control subjects. Here is a short list of the frameworks I find most interesting: - [Executing with urgency](https://www.linkedin.com/pulse/amp-up-frank-slootman/) There is room up in organizations to boost performance by amping up the pace and intensity. Considerable slack naturally exists in organizations to perform at much higher levels. The role of leadership is to convert that lingering potential into superlative results. - [Finding Product Market Fit](https://rein.pk/finding-product-market-fit)  If you’re a technical founding team like we were, building it is the least useful way to reduce the risk in the company. You should be focusing the vast, vast majority of your effort as a technical founding team on making sure you’re really solving a problem. Because if you are, I’m quite sure you can build the solution. - [How to validate your B2B idea](https://www.lennysnewsletter.com/p/how-to-validate-your-b2b-startup?utm_source=post-email-title&publication_id=10845&post_id=113318037&isFreemail=true&utm_medium=email) Forty percent (nearly half!) of the companies I spoke with went through at least one failed idea before discovering something that worked. Some went through 10. As Christina Cacioppo eloquently put it, “Our first couple of ideas were just total crap.” Many shared the same sentiment. - [How to Find and Win Your First 10 Customers](https://www.lennysnewsletter.com/p/how-to-win-your-first-10-b2b-customers) Start by reaching out to your network, looking for people who match your ICP. Go outbound, but be strategic about it. Tap your investors’ networks. Participate in communities—and network. - [Peacetime CEO/Wartime CEO](https://a16z.com/2011/04/14/peacetime-ceo-wartime-ceo/) Peacetime CEO thinks of the competition as other ships in a big ocean that may never engage. Wartime CEO thinks the competition is sneaking into her house and trying to kidnap her children. - [Defensibility & Competition](https://blog.eladgil.com/p/defensibility-and-competition) Most SaaS software starts off default non-defensible (hence all the HackerNews [posts](https://news.ycombinator.com/item?id=9224) & Reddit threads saying as much), and tend to build a moat over time. - [Competitive strategy](https://www.amazon.it/Competitive-Strategy-Techniques-Industries-Competitors/dp/0743260880/ref=sr_1_1?adgrpid=1231453341534854&hvadid=76965998370787&hvbmt=be&hvdev=c&hvlocphy=1867&hvnetw=o&hvqmt=e&hvtargid=kwd-76966075385167%3Aloc-93&hydadcr=18604_1874854&keywords=competitive+strategy+porter&qid=1690725024&sr=8-1) Businesses can build several different moats and over time these moats can change. Some of them are i) Unique technology ii) Switching costs iii) Brand iv) Network effects v) Economies of scale vi) Counter-positioning vii) Process power viii) Captured resource